The design process of INK TANK is based on the design thinking. The essence of the design thinking process is based on iteration - improvements based on feedback from other expertise fields or user feedback. The advantage of this approach is that the product development stays liquid and there is always space for improvements.

Create a tattoo booking application that stimulates positively choosing the right tattoo artist, motive, size, spot on the body and other factors.

Conceptualise a product by conducting comprehensive research on trends, market dynamics, and target audience preferences. In the next step, carry out UX research to identify pain points that negatively impact the decision-making process. The objective is to create a product that appeals to a broad audience, inspiring and assisting users in comparing tattoos, artists, and craftsmanship effortlessly.

The INK TANK project concept aims to connect tattoo collectors with tattoo artists, creating a tool that supports the decision-making process continuously through curated source of inspiration, fostering seamless communication and community engagement.

The INK TANK project exemplifies the meticulous application of top-tier UX research practices. Spanning the design process from initial low-fidelity prototypes to the final mockups, numerous research methods were employed to gather qualitative and quantitative user feedback.

For an in-depth understanding of the project's research insights, the research documentation is recommended. This resource covers a broad array of topics integral to the research process: